I am anything but an expert on domestic violence, but I've seen plenty of credible studies telling us that men are victims of domestic violence in significant numbers.
This Super Bowl ad features some cartoon-ish domestic violence against a man. How should we react?
I'm one of these people that thinks cartoon violence is cartoon violence. The Three Stooges hurt each other constantly. Sometimes they even slapped women. None of it turned us kids who watched it into domestic abusers.
Now, that view wasn't shared by women's groups when, two years ago, a Super Bowl ad featured cartoon-ish violence against a woman (Tim Tebow, no less, "tackled" his mom!). How did "women's" groups react to that? Can't you guess? See here. In addition, NOW's chief condemned it: “I am blown away at the celebration of the violence against women in [the ad]. . . . .I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself.” See here.
My guess is that most women didn't find that ad in the lease offensive. Just as most men didn't find this ad in the lease offensive. It's probably prudent not to have conniption over either one. We have enough instances of realistic gratuituous violence in the mass media against both men and women that we shouldn't waste our time on cartoon violence.
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I figured there would be at least one ad depicting this. It's disgusting the double standards that are at play. Like you said Pierce, I don't have a problem with cartoonish violence & this ad didn't really offend me from that point of view, Just that no one would even consider doing that in a million years if the roles were reversed. And most women would be offended & picketing a company that showed that rather than laughing about it & telling men who raise the issue to "lighten up" Irritating!
To be honest, if it was just one ad I wouldn't mind so much but half the ads on tv these days are none-too-subtle manbashing and i don't find this crap amusing any moer.
I agree, Billy.
I saw both ads, but what can you do, in our society, if a woman beats a man, it will sound and look funny, but if a man just yell at a woman, it will be outrageous and so cruel!!
You missed the slap at the beginning of this one too:
http://www.youtube.com/watch?v=cpi2IAec9Ho&feature=player_embedded
Granted, it's not "domestic" violence per se. But it likewise demonstrates how unprovoked female-on-male violence, in general, tends to fly under the PC radar.
feminist Inflammation.
I have read that statistically the most violent relationship in the United States are lesbian relationships.
Why doesn't society know and tell women that to be safe from domestic violence she should not date other women???
my theory is that American law enforcement doesn't arrest lesbians on domestic violence calls because there are no Federal pork bloating dollars for womens domestic violence statistics.
Billy Williams, if someone with double standards tells you to lighten up, don't make it a big issue. Me thinks that that is probably what men used to say to women, and the women probably sat there and took it until they got fed up. I think we're suffering the sins of our fathers.
Ya, You're right anonymous @ 9:10.-I won't make an issue out of them telling me to lighten up cause what's the point? thanks.
ANON @ 8:46PM
"Why doesn't society know and tell women that to be safe from domestic violence she should not date other women???"
Actually anon, research has shown that the best way for women to avoid domestic violence related injury is not to initiate violence agains their partner.
Perhaps a correlation exists between research showing the high propensity rate of women to initiate violence against an intimate partner and high rates of domestic violence in lesbian couples.
As for the commercial, it is an obvious double standard. If the roles were reversed, Dannon Co. would have already apologized for and pulled their misogynistic, woman-beating ad.
That head butt would have spit his face open. I don't find this funny anymore epecially in the context of the Super Bowl. The Super Bowl Ads are heavily policed by activists and used as a medium to lecture us on what is acceptable behaviour via DV Ads. This Ad sends the message it is sort of funny to hit your husband, being on the Super Bowl adds credibility to acceptability of this notion.
Ultimately social acceptability is defined by how many people complain about something. I think a campaign should be launched against this Ad.
Not one single men's righter at reddit or elsewhere even entertained or supported a call for boycotting Dannon.
Believe me, feminists would pull off a boycott. This is why men's rights don't get anywhere.
This violence was unnecessary. She could have just snatched the yoghurt, given him a light playful slap. No head splitting butt was needed.
Having kept a careful eye on the youtube comments, you know what really seems to piss people off?
Dannon may have ripped off the music from somebody else.
There are a few people saying "Oi! Nutting somebody in an ad is not cool." but there are more people up in arms about possible copyright infringement.
Most of the mainstream media seem to think the ad is "witty" too. No mention of the violence anywhere that I can see.
Depressing.
I complained here:-
dannon@casupport.com
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